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商品編號： 9-410-007 出版日期： 2009/08/14 作者姓名： Gulati, Ranjay;Marshall, Lucia 商品類別： Other 商品規格： 27p 再版日期： 2010/07/02 地域： Illinois;United States 產業： Real estate, rental & leasing 個案年度： 2006 -
商品敘述：
Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has been charged with expanding the company''s presence in its core geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options to two proposals. The first is an enhancement of the account management model put in place in 2001 where independent service units co-existed with an account management group. The second is a realignment of the firm''s operations around geography and key accounts. By examining the tradeoffs required by each option, the case illustrates the tensions involved in structuring an organization around product, geography, and key customers. It also explores the importance of aligning strategic choices with organizational architecture.
涵蓋領域：
Execution;International business;Organizational development;Strategy
相關資料：
Case Teaching Note, (5-410-069), 28p, by Ranjay Gulati, Patrick Cullen, Lucia Marshall
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